YouTube, in particular, has a strong reach with younger audiences, who watch more than twice as much online video content as they do television. Big-budget video game studios are courting popular YouTubers by sending them early review copies of games or paying them to make positive videos, and the impact can be even more significant for independent games with little money to spend on marketing. Hello Neighbor’s experience reflects the rise of video sites like YouTube as an accelerant for the video game business.
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